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adidas Originals Debuts Its Inaugural ‘Blue Version’ Collection

adidas Originals Debuts Its Inaugural ‘Blue Version’ Collection

As part of its inaugural Blue Version collection, Adidas Originals introduces a new creative direction.

A first-time for everything. The collection of apparel pays homage to the brand’s heritage by re-imagining iconic pieces from the archive in luxurious fabrics and with unconventional cuts using the brand’s rich legacy as a reference. 

In an evocative campaign with artists Ganna Bodgan and Duckwrth, Adidas Originals has enlisted fashion photographer Pierre-Ange Carlotti to lens the campaign. In addition to the Beckenbauer Tracksuit, the fabled track top, and Women’s Adibreak pants with 3-striped details, the collection has several traditional pieces synonymous with the brand’s history in sports. 

Check it out below and shop the release via the brand’s website as it releases on September 15th.


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