Anine Bing as a company founded for women by women; their latest campaign embraces the message of strong confident women. In this case, a literal message. ‘I am powerful, kind, confident, beautiful, strong, capable, grateful, I am me’ (I love that last bit).
A completely unapologetic message to inspire and encourage us to be our true selves. This is the message that will appear on this limited edition sweatshirt.
A portion of the sales will go to Every Mother Counts, a nonprofit organisation that focuses on safe childbirth around the world.
The sweater is available exclusively online and within stores.