French luxury fashion, Balmain continue to innovate and break down boundaries as they announce a first of its kind short-form drama series in partnership with Channel 4 to present their Fall 2021 collection. Highlighting the addictive power of an episodic series, ‘Fracture’ takes the traditional campaign structure and reimagines it into something that connects to a wider audience.
Fusing storytelling, music and fashion, the artistic five-part drama set in the outskirt of LA follows the life of Mya (played by Jesse Jo Stark), a songwriter struggling with creative and familial issues. Other cast members include Riverdale’s Charles Melton, Tommy Dorfman from 13 Reasons Why, and Skate Kitchen’s Ajani Russell.
Fracture launches on September 2nd and will feature Balmain’s Fall 2021 designs throughout each episode.
Courtesy of Balmain x Channel 4