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Bella Hadid Leads Burberry’s Pocket Bag Campaign

Bella Hadid Leads Burberry’s Pocket Bag Campaign

Returning to the archives the structured tote takes inspiration from a chronicled Burberry bag and marks the labels first ever bag campaign.

Reinterpreted with a front pocket and leather taping, contrast topstitching and hand-painted edges complete the handmade Italian design.

Shot by Inez and Vinoodh, the latest campaign draws on inspiration from the Burberry Animal Kingdom. Providing a subtle nod to the founders’ house code, the launch of the Pocket Bag also sees Riccardo Tisci continued reimaginings of animal prints and motifs.

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In the images, we see supermodel Bella Hadid embodying the raw power and feline femininity. Reinforcing Burberry’s recognition of the power and symbolism of animals.

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