Returning to the archives the structured tote takes inspiration from a chronicled Burberry bag and marks the labels first ever bag campaign.
Reinterpreted with a front pocket and leather taping, contrast topstitching and hand-painted edges complete the handmade Italian design.
Shot by Inez and Vinoodh, the latest campaign draws on inspiration from the Burberry Animal Kingdom. Providing a subtle nod to the founders’ house code, the launch of the Pocket Bag also sees Riccardo Tisci continued reimaginings of animal prints and motifs.
In the images, we see supermodel Bella Hadid embodying the raw power and feline femininity. Reinforcing Burberry’s recognition of the power and symbolism of animals.