Borsalino has partnered up with the prestigious Istituto Marangoni Milano for an innovative styling project that places the hat as the first step in creating individual style.
The brand enlisted 14 of the school’s Fashion Styling students, who were tasked to reverse this process by drawing inspiration directly from the Borsalino FW21-22 collection to create individual outfits reflective of their personalities. Under the mentorship and artistic direction of Borsalino’s Creative Curator Giacomo Santucci, this expressive exercise was then transformed as the focus for a new season campaign shot by renowned fashion photographer Joseph Cardo with the students in their dual roles both as stylists and models in the streets of Milan.
Free to play with the Borsalino hats without stylistic constraints, the young students have enhanced the collection through their interpretive sensitivity and creative lens, celebrating individuality and an inner connection.
“This enriched idea of Beauty for Borsalino highlights the joy of living, diversity and boundless possibilities of personal expression. Now hats are far from just being designed with the sole purpose of protecting and covering our heads, but rather an ambitious and daring mechanism towards self-discovery. Freely interpreting the Borsalino Fall collection, each of the students from the Istituto Marangoni Milano showed their own idea of beauty through a sample of individual talent. Borsalino celebrates the best of each individual and supports diversity in all of its forms.” said Giacomo Santucci, Creative Curator of Borsalino.
This all-digital Borsalino Fall campaign is available now and features 14 Fashion Styling students between the ages of 20 to 25 years old from the Istituto Marangoni Milano.
Student credits: Maria Chiara Amirante, Ida Baghino, Giulia Bartoli, Giulia Cipriani, Riccardo Fontana, Luca Gonella, Alice Guerrieri, Arianna Lonati, Francesca Marchesi, Aurora Mattioli, Greta Monticone, Gaia Mottura, Giorgia Solbiati, and Paolo Vecchies.