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Burberry And Ssense Present Imaginary Cities At Burberry Soho

Burberry And Ssense Present Imaginary Cities At Burberry Soho

Burberry invite global platform, Ssense into Soho New York City to present “Imaginary Cities”, a first of its kind offline and online multidisciplinary experience. With a shared boundary-pushing approach to digital and physical innovation, the collaboration aims to elevate the label’s relationship with its customers through a truly immersive experience.

Designed to showcase Burberry’s new “Mythical Alphabet” capsule collection with graphic designer Peter Saville and illustrator Joe Ratcliffe, the store is transformed through motion graphics, raised pathways, dynamic lighting, tunnel interventions, and a beige viewing room that screens the exclusive “A-B-CITY” short film.

Burberry and SSENSE “Imaginary Cities” at Burberry Soho is open for 10 days only from 17 June to 26 June 2021, with the online experience available at burberry.ssense.com.

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Courtesy of Burberry

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