PUMA and brand ambassador and LGBTQIA+ activist Cara Delevingne have teamed up again for a second capsule collection to celebrate Pride Month. The unisex collection includes apparel like tees, hoodies, a bodysuit, and leggings. The footwear includes a Pride inspired take on the classic PUMA Suede and a rainbow embellished slide.
PUMA will donate 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection to the Cara Delevingne Foundation, a project of the Giving Back Fund, and use it to support LGBTQIA+ charities around the globe.
The Forever Free Collection will be available globally starting from June on PUMA.com, PUMA stores and select retailers.