Tik-Tok stars Charli and Dixie D’Amelio are launching their new fashion brand with Hollister Co. and it’s aptly named Social Tourist. The brand has been imagined and inspired by Charli and Dixie’s experiences as global social media superstars, and also reflects Gen Z’s lifestyle of living in a digitally native environment.
Social Tourist will have four distinct apparel lines: gender inclusive items, trend pieces such as dresses and skirts, everyday essentials featuring premium basics, and swim. Every collection will feature limited edition products, with new items dropping approximately every month.
Discover the brand at socialtourist.com and on Instagram at @socialtourist ahead of the official launch on May 20.