Ellesse has unveiled Swedish singer/songwriter Zara Larsson as the new face of their AW21 campaign.
The seasonal partnership celebrates the fusion of attitude and effortless style, which both brands and artists share.
The collection explores both the digital and physical worlds – Perugia manifested in a variety of digital formats as the spiritual home of Ellesse. Displaying a fresh approach to product design, innovation, and elaboration, the collection attains the goal of creating a unique virtual space.
To continue the seasonal theme, Zara Larsson will perform a groundbreaking digital-first activation via the first shoppable live stream concert on TikTok, hosted by a fashion brand with a music artist.
A live stream of Zara’s performance will take place on 1st October 2021, and it will be accessible to TikTok fans in the UK.
In honour of Zara’s latest album, Poster Girl, the creative direction for the live shoppable gig will be combined with Zara’s vision against a backdrop of warping virtual terrains. Viewers will be able to seamlessly immerse themselves in all of her songs thanks to all of the digital backdrops she creates – as well as being able to browse and purchase the AW21 collection, Zara will be wearing the new collection on stage.
The new AW21 Ellesse collection launches globally on 15th September and will be available to purchase via Ellesse’s official webpage.