Farfetch launches new brand identity via global ‘Open Doors’ campaign shot by Harley Weir. The ‘Open Doors to a World of Fashion’ campaign will also include a multi-layered international content journey for customers across the FARFETCH ecosystem and community. It will include an innovative Snapchat Portal Lens, where people can ‘visit’ iconic boutiques around the world from wherever they are, a TikTok challenge, timely and intimate conversations with inspiring fashion voices across Instagram and a new YouTube channel.
Our campaign is enriching and uplifting, beautiful and forward-looking. Our vision is heartfelt–we wanted it to feel inclusive, elegant and idiosyncratic in equal parts. Fashion is about dreaming, storytelling and expression – designed now more than ever to be empowered and empowering. We are proud to have worked with visionary international talent to bring this campaign to lifeRonojoy Dam, Brand and Culture Director of Farfetch