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Fashion East Presents Spring/Summer 2022

Fashion East Presents Spring/Summer 2022

Fashion East arrived at London Fashion Week with a five-designer-strong line-up as they marked the long-awaited return of physical shows with presentations from Maximilian, Jawara Alleryne and Chet Lo, as well as digital showings from HRH and GOOMHEO.  

GOOMHEO  

Presenting the label’s fourth Fashion East collection, the South Korean designer found comfort in the chaos of previous collections’ lingering misty darkness and celebrated the label’s core eccentric ethos.  

Maximilian 

Taking inspiration from the picturesque Caribbean Sea and what it means to the people from its surrounding areas, the label’s collection used sun-soaked colours, simplistic silhouettes and unique fabrics to capture a sense of homecoming, nostalgia and freedom.  

hrh 

London-based label, hrh adopt a sporty aesthetic for Spring/Summer 2022 as they take inspiration from the ways in which athletes choose to decorate themselves, putting emphasis on swimwear and lucky talismans.  

Jawara Alleyne 

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Straight from bedroom to campaign, the London-based designer’s Spring/Summer 2022 collection explores the themes of repurposing, draping, cutting, and recontextualising, aiming to free the body from the constraints of fashion.  

Chet Lo 

Debuting for Fashion East, Central Saint Martins graduate Chet Lo, creates his own oasis for Spring/Summer 2022 with his aptly titled collection, ‘Splash’. Inspired by the beauty of holiday life, the vibrant capsule saw the designer experiment with futuristic takes on both knitwear and swimwear.  

Courtesy of Fashion East

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