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Gareth Pugh Returns With Visual Project

Gareth Pugh Returns With Visual Project

British fashion designer Gareth Pugh has unveiled his visual project titled ‘The Reconstruction‘. Building on the designer’s first collection, the feature-length fashion documentary marks the designers return to fashion week.

Featuring 13 iconic looks inspired by 13 iconic songs, the collection will feature a series of prints designed by Pughs and designer Melissa Mehrtens. None of the looks will be for sale: instead, they have been re-imagined via a jersey capsule collection and will launch alongside the art project’s release.

Talents for the designer’s visual album include Rina Sawayama and IAMDDB; activist Sakeema Crook; The Royal Ballet’s principal dancer Matthew Ball; performer Jenny Bastet; Dancers Travis Clausen-Knight and James Pett; nightlife icons Finn Love and Georgie Bee; and model’s Jade o’Belle and Georgia Moot.

Shot by renowned photographer, Nick Knight, the project also includes fashion documentary written by Pugh’s husband and Creative Co-Director Carson McColl. The documentary will be unveiled via YouTube at 5:00 PM today.

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All proceeds for the project will be going to Refuge. An organisation providing specialist support to women and children escaping domestic violence and other forms of gender-based violence within the UK. Ticket sales to an accompanying live exhibition – will be available during London Fashion Week, taking place at Christie’s London and priced at £10.

Shop the collection here.

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