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Gucci Lifestyle Exude the Magic of Everyday Life

Gucci Lifestyle Exude the Magic of Everyday Life

“The Magic Of Everyday Life”

In conjunction with Milan Design Week, Gucci is opening a special temporary store in Milan, in Via Manzoni 19, where fairy tales become reality.

Designed as Gucci’s version of the Italian stationery store, the store is filled with surprises enfolded in a magical environment.

Gucci’s Creative Director Alessandro Michele envisioned the Gucci Cartoleria as a traditional store and also an enchanted hideaway. It is a place full of surprises around each corner, transforming itself into a place to explore and examine. It is likely that visitors will find flying notebooks, chess sets that play themselves, haunted items, endless bookcases, and micro-apartments for mice decorated with Gucci furnishings.

Naturally, it is a lifestyle, but it is not what one might expect. Take a peek.



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