Gucci Presents The Gucci Beloved Talk Show

We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people. We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.
Alessandro Michele, Creative Director, Gucci

For Gucci’s latest campaign we see a variety of well-known celebs, including Dakota Johnson, Harry Styles, Serena Williams and Sienna Miller, join host James Corden on the set of the Beloved chat show, with their Beloved Gucci bag.

Check out the images below.