The global retailers re-vamp will consist of an overhauled site aesthetic and monogram logo.
Alongside the new brand identity, the latest campaign commemorates the retailer’s global community and champions the theme of ‘togetherness’. The new move will see a new direction for independent boutiques, as Farfetch aims to cement the business in the luxury sphere as a fashion authority.
Shot by Harley Weir the ‘Opening Doors’ campaign includes the works of stylist Lotta Volkova and make-up artist Nami Yoshida.
The campaign also brings together an impressive cast of worldwide talent – poet Sonny Hall, Broadway playwright Jeremy O. Harris, musician Kindness, model Kesewa Aboah and environmentalist and spoken word artist Wilson Oryema.