BIMBA Y LOLA gets into the festive mood with the “LOVE, ALWAYS” campaign, a celebration of friendship, music, dance, joy, and freedom. In the video, singer, songwriter, and performer Nathy Peluso is joined by dancers. Directed and choreographed by (LA) HORDE, an art collective founded by Marine Brutti, Jonathan Debrouwer, and Arthur Harel, the film also features photography by André Chemetoff.
In the midst of a holiday family dinner, the protagonist cheekily leaves home to meet a group of friends who wait outside to dance to Snap! during a night full of fireworks, lights, and rhythm!’s iconic anthem of the ’90s “Rhythm is a Dancer”. Bringing together diverse people united by their love and respect for each other, music, movement, and celebration.
In the “LOVE, ALWAYS” campaign, the Chimo logo bag is unveiled as one of the key items of the upcoming year. In addition to the iconic circular logo, this new volume is available in a wide range of colours including purple, black, and white. In addition, it is printed in acid green and orange. With a range of sizes and materials, such as leather and laminated fabric, the Chimo bag also features a fun take on the logo: a metallic piece in contrasting colours.
Fun and free. Vital and fresh. As a creative collective, BIMBA Y LOLA aims to spread art and culture through fashion. Through love. Always love.
Check out the full collection below.