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Introducing ‘Early Majority’ – A New Gorpcore Brand & Community

Introducing ‘Early Majority’ – A New Gorpcore Brand & Community

Early Majority is an outdoor/gorpcore brand and community, built for those who want to lean out. Its radical new membership business model is aiming to shake up the industry. Founded by Joy Howard, who has previously held C-Suite roles at Sonos, Patagonia and Converse, wishes to address gender inequality within the outdoor and streetwear industries. The brand offers a minimal 9-piece kit that is designed to take you from the bike to the boardroom, from the bar to the backcountry. 

Additionally, Early Majority is rooted through a growing membership model, a concept that gathers people who want to lean out. By doing so, Early Majority plans on partnering with artists such as Miranda July and Zakee Shariff to kick off their badge take over system which allows artists, activists and cultural partners to ‘hack’ their gear. 

Take a look at what Early Majority offers below. 


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