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Joy Crookes Teams Up With Timberland to Lead ‘My Community. Our Nature’ Campaign

Joy Crookes Teams Up With Timberland to Lead ‘My Community. Our Nature’ Campaign

Joy Crookes x Timberland is cultivating confidence and opportunity within the community.

In collaboration with global outdoor lifestyle brand Timberland, musician Joy Crookes is helping to advocate for youth clubs and encourage creativity through workshops, an employment program, and an urban greening project.

Born and raised in Elephant & Castle, Joy is delighted to be leading a community-driven initiative at InSpire Youth Club, a community-based charity that provides for the local youth of Walworth. 

As Crookes anticipates the release of her debut album Skin, arriving on October 15th, and rides the wave of her growing success, she remains firmly rooted in her local community and is eager to show off and equip future generations with confidence and guidance. Throughout the project, nature and music are the key elements of giving them meaning.

We’re going to make real changes and support, with field trips, green spaces, and workshops. I have really noticed the lack of access to outdoor space and greenery, especially since the lockdowns. We all know that nature benefits our mental health, from boosting confidence, gaining a sense of peace, providing inspiration and emotional well-being.

Part of the European wide, Timberland “My Community, our Nature” campaign, these workshops boost creativity, promote inspiration, and also nurture a sense of identity and community for local young people.

See Also

Check out the full campaign below.


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