Collaborating with the world of Pokemon, French fashion house, Longchamp has showcased its collaborative project of handbags, belt bags, backpacks, travel bags and crossbody bags, complete with adorable Pikachu graphics.
The collaboration highlights the LGP canvas, which arrive in small, medium and carry-all sizes and have been rendered in white, black and red leather. Details include an embossed smiling Pikachu, extendable shoulder strap and zipper closure.
Further additions to the collection include a nylon backpack and crossbody which have been printed with spell-out Longchamp lettering and Pikachu motifs.
Pokémon GO players will be able to accessorise their avatar with a Longchamp backpack, creating a playful relationship between the virtual and physical shopping experience.
The Longchamp x Pokémon collection is now available online and at all Longchamp boutiques.