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New Balance Teams up with Virgin Money London Marathon for New Campaign Entitled ‘Rep Yours’

New Balance Teams up with Virgin Money London Marathon for New Campaign Entitled ‘Rep Yours’

Sporting brand New Balance has revealed their new Virgin Money London Marathon campaign entitled ‘Rep Yours’. 

‘Rep Yours’ aims to bring attention to those runners who eschew running as a form of escapism and to help them think about the reasons why they run. 

This campaign tells the stories of two runners from Run The Boroughs, a London-based run community that welcomes runners from all backgrounds and walks of life.

Having lost her father in 2019, Cece (pictured) uses running as a therapy technique to cope with his passing and promotes its mental health benefits. While Shalarm (pictured) enjoys connecting with like-minded people and seeing running as a rewarding way to impact and influence others.

See Also

New Balance revealed its exclusive training collection and race-day products for the 2021 Virgin Money London Marathon, meeting the needs of runners for comfort and confidence. Be sure to check it out below.


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