Sporting brand New Balance has revealed their new Virgin Money London Marathon campaign entitled ‘Rep Yours’.
‘Rep Yours’ aims to bring attention to those runners who eschew running as a form of escapism and to help them think about the reasons why they run.
This campaign tells the stories of two runners from Run The Boroughs, a London-based run community that welcomes runners from all backgrounds and walks of life.
Having lost her father in 2019, Cece (pictured) uses running as a therapy technique to cope with his passing and promotes its mental health benefits. While Shalarm (pictured) enjoys connecting with like-minded people and seeing running as a rewarding way to impact and influence others.
New Balance revealed its exclusive training collection and race-day products for the 2021 Virgin Money London Marathon, meeting the needs of runners for comfort and confidence. Be sure to check it out below.