Sports equipment company Oakley’s has unveiled new models titled CMDN and HSTN, owing their inspiration to the forward-thinking ideas of the namesake neighbourhoods: London’s Camden Town, and New York City’s Houston Street.
Working closely with two long-time friends of the brand – skate icon Eric Koston and renowned photographer Atiba Jefferson – Oakley’s designers sought out inspiration for the next generation of lifestyle eyewear. Oakley embarked on a collective journey with these two cultural instigators to better understand what made each neighbourhood tick. These products represent the intersection of street culture and sport, influenced by the music that shapes our attitudes, the books that shape our ideas, and the people who challenge everything we know and believe.
CMDN and HSTN offer an eyewear experience rooted in cultural relevance that is representative of each individual’s unique attributes.
For CMDN, Oakley drew inspiration from cultural undercurrents with a nod to Oakley’s heritage – featuring a unisex wide field-of-view lens, modernized trigger stem and durable frame.
Whereas for HSTN, Oakley melds progressive design with heritage features – a gender-neutral sunglass with striking modernized circular lenses, available with Oakley Authentic Prescription lenses that can be customized to your exact vision needs.