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Off White Open Soho Store

Off White Open Soho Store

Italian luxury house, Off-White has announced the opening of their shop in London.

Designed in collaboration with spatial designer, Andrew Taylor Parr – the shop embraces warm, feminine tones, defined by curved lines and a monochrome colour palette, alongside sandy concrete resin on the floor and walls.

Display designs are geometric and strong, comprised of precious travertine marble and concrete, providing for a complementing contrast.

The centre of the store holds the installation of a special plinth created by Parr, inspired by Brancusi sculptures, which evolve into racks and seating area and create a warm, feminine and soft atmosphere of the store environment.

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Off-White™ London is open now and is located on 32 Sloane St Knightsbridge, London.

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