Lifestyle brand PANGAIA has partnered up with connected products innovator EON to launch digital passports in their products. This move aims to help accelerate greater transparency, traceability and circularity in the industry. The digital passports will be powered by a QR code and cloud-hosted digital twin. It will be printed onto PANGAIA care labels which will unlock a bespoke digital experience when scanned by a customer’s phone. Customers will be taken on a journey from the product’s origin through to its purchase, transportation and aftercare.
The digital passports will debut in the Horizon t-shirt collection, and will roll out in phases across current and existing product categories, with new lines being added on a bi-monthly basis.
The Horizon t-shirt collection will be available on thepangaia.com from Thursday 13 May.