Prada has always been fascinated by humanity – modeling its fashion and images after life, taking inspiration from life itself.
A distinctly cross-generational cast of women, showcasing their stories in the Fall/Winter 2022 Prada campaign, celebrates individuals and individuality. Through fashion advertising, it pushes the boundaries of possibility – it communicates reality.
Featuring actor Hunter Schafer, the campaign was photographed by David Sims. In a series of direct, arresting and precise portraits, Schafer appears alongside models Loli Bahia, Sora Choi, Kendall Jenner, Liya Kebede, Amanda Murphy, Kai Newman and Lina Zhang – all of whom walked the Fall/Winter 2022 Prada runway under Miuccia Prada and Raf Simons.
Check it out below.