Copenhagen Fashion Week welcomed lifestyle brand, RAINS, for the third time with their newest collection entitled, ‘Come Rain, Come Shine’.
Playfully titled after their brand, their runway show offered a digital, ‘new’stalgic incarnation of fashion’s central component, the runway, in addition to also unveiling their new brand identity.
For Spring/Summer 2022, RAINS explores the complex and unruly blend of the rain, sun and the many states between them. The collection takes a nod at the reflection of the seemingly opposite refracted through the city. ‘Rain meets Sun.’ ‘Arid becomes steeped’. Every ray, every drop, every now is an opportunity for the brand.
Acquiring this attitude manifests itself in natural shades and confident silhouettes of outerwear, transitional layers, bags and accessories. If that wasn’t enough, the brand has also introduced an entirely new product category as part of the new season.
Forecast: this season’s lookbook, below.