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Reebok Reveals The ‘Young Creators’ Initiative

Reebok Reveals The ‘Young Creators’ Initiative

Reebok have set their sights on giving young creatives from under-represented communities a platform to tell their own unique stories through a fully-funded shoot as part of the label’s ‘Radicalm’ campaign, titled ‘Young Creators’.  

Commissioning three emerging talents (performance and visual artist Huss, choreographer Antoine Thomas-Sturge & photographer Rivka Cocker) who each showcase how they have embraced generational challenges through positivity, fun and optimism, the inspiring initiative aims to inspire the next cohort of legacy makers. 

Courtesy of Reebok

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