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Replay Drop Recycled, Recovered & Repurposed Denim

Replay Drop Recycled, Recovered & Repurposed Denim

Italian denim manufacturer, Replay, have dropped their latest offering of sustainable unisex materials.

Dubbed ‘Hyperflex Re-used’, products are crafted from eco-raw materials and a mix of reused or recycled materials and include a range of washed denim in various silhouettes.

“The winning idea consists of recovering waste cotton fibres lost in the spinning process,” explains the label.

“This loss makes around 10% of the virgin cotton, a significant quantity that, thanks to Hyperflex Re-used, is included in the new production cycle – thus creating CCS-certified cotton. The recycled polyester is created from reused PET bottles or other certified waste. Following a careful process of collection, selection, washing and sterilizing, the caps and labels are removed and the bottles are crushed into pellets which are respun into new fibre elements.”

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Products retail at £150 and are avaliable at replayjeans.com.

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