Back with their most sustainable collection to date for Autumn 2021, Stella McCartney celebrated the ‘Our Time Has Come’ campaign and seven-day takeover of Piccadilly Circus’ screens with an organised Guerrilla gathering at the iconic London location. Rewilding the capital with a mass of brand ambassadors wearing animal heads and eco-friendly pieces, the gathering campaigned in support of a fur-free fashion industry, encouraging passers to sign the Fur Free Britain petition.
‘While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur’
Autumn 2021 is available from June 10th 2021 in Stella McCartney boutiques and online at stellamccartney.com. Additionally, the collection will be stocked at select department and speciality stores worldwide.
Courtesy of Stella McCartney