Weekday Unveils Its Virtual Beach Campaign

Weekday’s latest Virtual Beach campaign is a celebration of their SS21 swimwear collection. The campaign is influenced by Baywatch aesthetics in a Matrix inspired world, with a feeling of togetherness and inclusiveness at the core. Responsibility is at the centre of this collection as every piece is made from recycled waste, such as PET bottles and production waste. Hero styles include tie dye two pieces, ruched halter neck tops and tankini’s vests.

The SS21 swimwear collection is available at weekday.com