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Isle Of Paradise Launches Social Campaign To Challenge Instagram’s Algorithm

Isle Of Paradise Launches Social Campaign To Challenge Instagram’s Algorithm

Self-tan brand Isle Of Paradise has launched a social media campaign to challenge Instagram’s algorithm, entitled ‘al-GLOW-rithm’. The campaign stars content creator Tess Daly, Drag Race UK Star A’Whora, model Nyome Nicholas- Williams, body confidence activist Alex Light and Love Island’s Montana Brown. The purpose of campaign is to make Instagram a more positive, inclusive space where people feel comfortable to post what and when they want. To kick-start the campaign, the stars have shared images on social media of their glorious, unedited selves to encourage others to do the same.

To continue the experiment, Isle of Paradise is hosting a Glow Summit w/c 9th Aug – a week of social activity to inspire self-love, confidence and self-compassion.

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