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GUCCI Beauty Taps Miley Cyrus for ‘Flora Gorgeous Gardenia’ Campaign

GUCCI Beauty Taps Miley Cyrus for ‘Flora Gorgeous Gardenia’ Campaign

Multi-platinum selling musician Miley Cyrus is the face of the new Gucci Flora Gorgeous Gardenia fragrance campaign.

#FloraFantasy, a video directed and shot by artist Petra Collins, is a journey through a candy pink world filled with pop references and inspired by Japanese anime.



Developed around the cheerful Gardenia flower that has historically been used in elixirs and potions, Gucci Flora Gorgeous Gardenia Eau de Parfum is a delightful fragrance infused with notes of White Gardenia blended with solar Jasmine Grandiflorum Absolute, then combined with a cheerful Pear Blossom accord and a touch of brown sugar for a delicate sweetness.

Creatively directed by Alessandro Michele, the fanciful campaign boasts a cheery dreamscape of kawaii cuteness. Alessandro explains:

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“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus artist with a spirit that is both rock ‘n’ roll and eclectic at the same time…”

Photo Credit: Gucci

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