Multi-platinum selling musician Miley Cyrus is the face of the new Gucci Flora Gorgeous Gardenia fragrance campaign.
#FloraFantasy, a video directed and shot by artist Petra Collins, is a journey through a candy pink world filled with pop references and inspired by Japanese anime.
A fanciful #GucciBeauty world featuring @MileyCyrus and inspired by anime, the cheery dreamscape of the new #FloraFantasy campaign is one of kawaii cuteness. Directed by @petracollins, creative direction by #AlessandroMichele, art direction by #ChristopherSimmonds. pic.twitter.com/1hgpioGNTg— gucci (@gucci) July 28, 2021
Developed around the cheerful Gardenia flower that has historically been used in elixirs and potions, Gucci Flora Gorgeous Gardenia Eau de Parfum is a delightful fragrance infused with notes of White Gardenia blended with solar Jasmine Grandiflorum Absolute, then combined with a cheerful Pear Blossom accord and a touch of brown sugar for a delicate sweetness.
Creatively directed by Alessandro Michele, the fanciful campaign boasts a cheery dreamscape of kawaii cuteness. Alessandro explains: