Swedish streetwear brand Area Code has launched their debut collection entitled ‘GOROM 3’. Senegal helped inspire the collection and the pieces are named after members of the community the brand is supporting. The colour palette mostly consists of khaki and black, which is used over a range of sweatpants and hoodies. Red African inspired prints makes an appearance on a reversible jacket. Standout pieces include a multi-stripe kimono, named after 11-year old Moussou Kera Sane from Bambilor, the heavy-cotton piece exudes the spirit of Senegal and comes in various shades of orange and earthy browns. Accessories include socks and bags.
Each piece in the collection is produced in limited quantities, with 15% from the sale of each item going towards the building of a school for the children of Bambilor, Senegal. Due to the limited availability, Area Code has created subscription only access to the website. After signing up, members will be able to view progress on the current project, and register for updates on new collection drops.
The full SS21 range is available on area-code.com. Prices range from £18 for accessories, to £1400 for outerwear.