Balmain Partners with Channel 4 For First-Ever Short Form Drama Series

Images Courtesy of Balmain x Channel 4

In a search to find a captivating show to watch, endless scrolling may be the most exhausting thing ever.

However, with Balmain, and the fashion house’s Creative Director Olivier Rousteing partnering up with British television network Channel 4, things are about to get interesting.

The new series hails as the first branded entertainment show and the first-ever partnership between a broadcaster and a fashion house. The title, ‘Fracture’, marks the debut of a brand new short-form drama series and stars US singer-songwriter Jesse Jo Stark, Charles Melton, Tommy Dorfman and Ajani Russell.

Set to launch on September 2nd, the cast’s wardrobe will feature Balmain’s Fall 2021 designs throughout the show’s entirety.