With Queen Bey’s latest Ivy Park x Adidas collection dropping on August 19th, this season honours and highlights the Rodeo experience. Dubbed ‘Ivy Park Rodeo’, the campaign elevates the underestimated influence of Black and brown cowboys on American Western culture.
The brand defines its offerings as “a bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience.”
Boasting an extensive selection of 58 women’s and unisex apparel pieces, five shoes and 13 accessories — all of the items aforementioned are designed with a modern take on Western classic wear, melded with elements of streetwear and activewear.
Buckle up. Saddle on. We’re going on a ride with yet another breathtaking collection.
Yeehaw! Check out the Official Campaign images below.