Homage to the Homeland.
From Accra to Agadir, Mogadishu to Amsterdam, New York to London and beyond. Daily Paper’s latest capsule is an innovative vision that transcends borders and unifies global communities.
Amsterdam-based brand Daily Paper has introduced their latest collection titled ‘From Africa to the World‘. In keeping with their global identity, the brand continues to highlight Africa and put the diaspora and their incredible contribution on display.
By paying homage to the motherland, Daily Paper embodies its mission, which is to champion people of all backgrounds around the world.
Each style throughout the campaign is decorated with a globe within two hands, showcasing the continent of Africa. With the intent to dispense with the tradition of defined borders, the globe can be seen as a symbol of global unity in the wider sense.
Students Of The Diaspora also brings life to the collection. Through this campaign, students from Africa diaspora tell of their inspiring journeys. The setting and props are reminiscent of college days and create a sense of alignment with the overall schoolwear look of the pieces, including varsity jackets and coordinated sweatsuits.
The Daily Paper ‘From Africa To The World’ collection will globally debut on the 25th of August.