Last month, ellesse launched a T-shirt design competition on Instagram. During which followers got busy designing the new tee during the peak of the pandemic, that would be released in May. The bonus part; all the proceeds are being donated to the World Heath Organisation (WHO) – COVID-19 Solidarity Response Fund.
@chiaracalicchioo came up with the winning design; which pay’s homage to ellesse’s history in tennis, and the powerful imagery of two people still playing together in the isolation of their homes.
Alongside the competition T-shirt, ellesse are also launching a rainbow tee as part of the same fundraising campaign.
Both T-shirts go on sale 13 May. Profits go to WHO-COVID-19 Solidarity Response Fund.