FARFETCH operates a unique business around a very clear proposition: connecting the world’s best fashion boutiques and stores to a global audience. Our boutique community is at the heart of FARFETCH and this campaign gives our platform over to them, putting them front and centre of our message and our media in a very simple way. People want to connect to something real and discover something new. The campaign is very true to who we are and what we do, and I think that’s very important today.Ronojoy Dam, Brand and Culture Director, FARFETCH
FARFETCH have just unveiled its latest global brand campaign The Perfect Match #onlyonfarfetch. Following last years #supportboutiques initiative, which gave marketing and logistical support to smaller boutique partners in the midst of the Covid-19 pandemic, FARFETCH continues its commitment to the boutique community through their latest drop. The campaign itself reflects a celebration of the power of technology to connect people through a love of fashion – and the joy of physical and digital retail.
Check it out here: