Gap continues to champion modern American optimism by amplifying the voices of GENERATION GOOD – a collective of diverse individuals taking action as forces for good. GENERATION GOOD icons include: Aurora James, Evan Mock, Mikhail Baryshnikov, Melissa King, Nandi Hildebrand, Jahkil Jackson and Dizzy Fae. Gap believes these icons are changing the paradigm, propelling a real shift in how we show up, represent, listen and learn across generations.
GENERATION GOOD will also launch a namesake collection of sustainable essential pieces on World Water Day. The capsule promotes environmentally conscious product while reducing impact on the planet.
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