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Gucci Introduce #AccidentalInfluencer

Gucci Introduce #AccidentalInfluencer

#AccidentalInfluencer is the digital project, dedicated to Gucci Tennis 1977.

An intriguing and playful take on the idea of imitation and replication, seen through the lenses of London based artist, photographer and director Max Siedentopf – who recently shot for the House the visionary campaign dedicated to the Gucci Osteria.

And in the vein of being innovative, there is a section on the Gucci App that allows customers to virtually “try on” the Gucci Tennis 1977.

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