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Gucci Introduces Groundbreaking Eco-Friendly Material: Demetria

Gucci Introduces Groundbreaking Eco-Friendly Material: Demetria

With 100 years of history, Italian fashion house, Gucci continues to innovate with its new groundbreaking luxury material, Demetra. Culminating two years of research and development, the eco-friendly fabric combines quality, softness, durability, and scalability, to create a material that offers the industry a more sustainable alternative, containing upwards to 77% plant-based raw materials. 

The Gucci Basket, Gucci New Ace and Gucci Rhyton sneakers are the very first pieces to be designed with Demetra and are now available in Gucci stores and online

Courtesy of Gucci

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