Reggaeton star J Balvin has been known for his eccentric style and is now adding some of his own touches to garments created by GUESS. Inspired by his new album titled “Colores” he has transported his inspirations from lyrics and beats to garments.
A collection that highlights a broad palette; red, yellow, green, blue and purple weave their way in and out of a 50-piece menswear collection as well as offerings for women and children.
Shooting for two days in his hometown of Medellin, Colombia the superstar was joined by fans who flocked to see him. The vibrancy of Balvin’s Colombian background, high-octane music and fashion taste all come through in this capsule of clothing.
Check out the lookbook with Balvin himself below! The collection will be available from June 5!