Levi’s® Launches “YOUR VOICE. YOUR WAY.” Campaign

“YOUR VOICE. YOUR WAY.”, the eighth installment of  the Live in Levi’s® campaign, sets to showcase the stories of individuals who’s worlds have been transformed and identities shaped, by having the courage in their own conviction. Linked through their passion for music, the documentary-style campaign follows young musicians who have been compelled to follow their own paths – despite experiences and prejudices – where they have ultimately found fulfillment through discovering their own, unique voice.

In simpler terms, be you and do you!