New Balance is honouring its heritage by highlighting three community leaders from Liverpool, Manchester, and London, who empower people through sport or craftsmanship. These leaders will be featured on Saturday 21st May 2022, a date that’s in every sneaker-head’s calendar.
A great deal of Grey Day talent will be on display at this year’s event, from New Balance ambassador Harvey Elliott to his younger brother Harrison, as well as musician siblings Roosevelt, aka [K S R ] and his sister Roselle Sigsbert to DJs and workout leaders Zoe and Crissi Vassilakis.
Each of the talent featured in this year’s grey campaign is part of the New Balance family and has a wide range of interests, perspectives, and disciplines beyond their recognised professions, based on family values.
Three signature New Balance models are included in the Grey Day collection, namely the XC-72, 57/40, and 327, all of which meet the New Balance green leaf standard. Grey Day releases consist of an upper made of 50% or more recycled content, leather that supports more responsible manufacturing through The Leather Working Group, and/or manmade cellulose, and a midsole/outsole that contains at least 3% bio-based or 5% recycled content.
Check out the collection and talent modelling the Grey Day 2022 offering below.