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Nike x Serena Williams Design Crew Apprenticeship Programme

Nike x Serena Williams Design Crew Apprenticeship Programme

Serena Williams and Nike are set to release the first ever collection from the pairs progressive ‘Serena Williams Design Crew’ apprenticeship programme that was set up in 2019 to champion a new generation of talent and promote diversity in design.  

Bringing together a select few creative minds, the scheme aims to develop future designers as they work towards creating a Serena-inspired collection of footwear, apparel and accessories in a six-months timescale.

Connecting sport and culture through the medium of design, the capsule gives subtle nods to both the tennis legends on and off court achievements with Serena’s signature showcasing her seal of approval on each and every piece.  

The collection will be available from 1st September on nike.com 

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Courtesy of Nike x Serena Williams

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