LA is not just glitz and glamour, there’s a lot more to the ‘City of Angels’ that meets the eye. Parajumpers‘ Spring/Summer 2020 campaign, aptly titled ‘Portraits Of LA’, captures the true grit and energy of the city thanks to the creative efforts of Naskademini and Marcus Troy. Los Angeles is full of different characters and the adventurous image of the brand reflects this and celebrates the individuality of locals as they put their own flavour on staple pieces and contemporary forms.
The collection oozes comfort with its knits, fleeces and casual wear designed for functionality, durability and high-style which is perfect for the movers and shakers that need to stay photo-ready, even when just running errands. Versatility and practicality are the driving force behind the puffers, padded parkas, featherweight and sleeveless items. Hybrids are the perfect blend between the warmth of jackets and the freedom that knits provide. Over-sized and relaxed pieces are a nod to the 90s, in tech-fabrics.
The contemporary form and timeless styles are beautifully mixed together to create a signature collection. The colour palette borrows inspiration from the night in the metropolis; khaki, midnight blue and alarm red.
The SS20 campaign encourages you to conquer challenges and explore new frontiers; whether it’s in your city or the realm of outerwear.
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