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Puma x Central Saint Martins Sustainability Collaboration

Puma x Central Saint Martins Sustainability Collaboration

The ‘Day Zero’ collection, which explores sustainable technologies, is Puma’s latest collaboration, this time with design school Central Saint Martins.

The name “Day Zero” is inspired by the water shortages in Cape Town, South Africa, where ongoing droughts forced the local government to set a date, “Day Zero”, when the city’s taps would be turned off. To highlight this link, the map of Cape Town can be seen across the collection, which consists of footwear, apparel and accessories.

The “Day Zero” collection will be available at in PUMA stores, PUMA.com and Selfridges on March 19.

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