Now Reading
Rising Popstar Mae Muller Spearheads PUMA’s Latest Female-Led Campaign ‘PUMA Mayze’

Rising Popstar Mae Muller Spearheads PUMA’s Latest Female-Led Campaign ‘PUMA Mayze’

Power to Women.

Iconic sporting brand PUMA has linked up with hotly tipped music artist Mae Muller to launch a fresh, new effort titled the ‘PUMA Mayze’. The concept derives from the brand’s commitment to champion female empowerment – including those behind and in front of the camera within the creative industry.

Continuing to acknowledge the importance of those who contribute to the magic of making music, this new campaign documents Mae and her all-female crew on their voyage to making new music. The exclusive behind-the-scenes visual provides an in-depth glimpse into the highs, the lows and the perseverance that comes with being a female in the music industry.

The shoe itself has been skillfully produced in time for the summer. Dubbed an everyday shoe for unapologetic days, the stacked midsole acts as a reinterpretation of the PUMA Creeper and PUMA platform soles whilst the upper part of the shoe combines elements of the brand’s most iconic silhouettes.

Check out the official BTS video below.

See Also

#MyMayzeCrew is part of PUMA’s She Moves Us movement, focusing on inspiring women who move together to achieve and connect – through sport, culture and values – bringing together PUMA’s top female ambassadors as well local artists, influencers and partners.

What's Your Reaction?
It's Lit 🔥
1
Love 😍
0
Move to Trash 🚮
0
PAUSE
0
Skip
0
View Comments (0)

Leave a Reply

Your email address will not be published.

© 2019 PAUSE HER. ALL RIGHTS RESERVED.
Scroll To Top