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Sportmax 2022 Resort Collection

Sportmax 2022 Resort Collection

A grandma’s wardrobe is synonymous with any young, vintage fashion lover, just ask Sportmax, whose latest resort collection takes cues from the 1960s and 1970s – or perhaps can be referred to as an expression of “a modern spirit of reinterpretation“, as the brand’s fashion director Grazia Malagoli asserts.  

Based on the almost kitschy look of vintage interiors, the collection showcased a svelte and short silhouette reminiscent of the 1960s and 1970s, crafted in floral jacquards, tartan tweeds, and tapestry-macramés, all treated to glossy finishes for an updated and techno look. 

Featuring images shot in a stylish apartment, the lookbook images evoke a sense of cinematic feeling, reminiscent of films like Luis Buñual’s Belle de Jour and Chantal Akerman’s Jeanne Dielman, which were references for the shoot.

Peep some snippets taken from Sportmax’s Resort Collection below.

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