Titled “21 Rue Saint-Guillaume,” it is inspired by the iconic address of the KARL LAGERFELD maison in Paris.
It’s all very Karl — very strict, very sober and very perfect. It’s everything that Karl liked. Karl hated when things looked old, so we have to mix classic and modern. I always like to add something unexpected, like a bucket bag or a poncho.Carine Roitfeld, Style Advisor of the Maison KARL LAGERFELD
The campaign was photographed in Paris by Chris Colls, and styled by Carine Roitfeld.