Supermodel Hailey Bieber stars in Superga’s Spring Summer 21 campaign. This season is all about encapsulating the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement. Hailey Bieber, the new global ambassador, perfectly embodies the Superga attitude. The model’s impeccable street style makes her the right match for the brand.
“Superga is synonymous with Italy so when I was asked to become Superga’s new ambassador, I immediately thought about how it’s one of my favorite countries – I spent a part of my honeymoon there! I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style.”Hailey Bieber
Hailey Bieber wore some of Superga® most iconic styles for the shoot. This includes the brand’s hero product, the unmistakable 2750 in white canvas. The 2790 platform sneaker in black cotton canvas, the archival Alpina tick tread sole. The campaign also puts the focus on some new styles, including the 2630 Stripe, the 2705 High Tops as well as the recently added 2490 Bold sneaker in plant dyed organic cotton.
Shop the styles on superga.co.uk